It started out with a personal need
In 2001, Ronit Furst, a sculptor and ceramic artist, searched for unique eyeglasses, but couldn’t find any. Her artistic spirit was not ready to settle for a conventional design, which was the only available option in optical shops. She bought a clear frame, took some colours and started painting. Her vision came to life in what was about to become the first- ever Ronit Furst Eyewear design. The compliments weren't late to follow, and the requests from people started pouring in.
Ehud Bibring, Ronit’s husband recognized the business potential and after a thorough study on manufacturing of acetate hand-painted eyewear, they established a company and factory, and named it Art Optic Ltd.
Throughout the years, Ronit Furst Eyewear have let their designs speak for themselves - No extensive marketing budget, flashy commercials or big-name brand ambassadors. They found their audience through unique artistic expression that drew genuine interest.
Later on, their sons - Tom and Yoel - joined their venture in marketing and production roles. Today, Ronit Furst is an internationally established eyewear brand, known for it's trend-setter multicolor design, showcased in over 1000 boutique optical shops in North America, Australia, South Africa, UK and of course - Israel. Most employees have been a part of the company from the very beginning, and became family - even Freud the dog, that can usually be seen happily wiggling his tail around the factory.